Horizon

S2016E07 How to Find Love Online

Mathematician Dr Hannah Fry uses Dr Xand Van Tulleken as her guinea pig to test whether the algorithms that dating sites use to match people actually work. While Hannah builds a dating site, Xand meets the scientists investigating online dating - and learns what pictures to use and what to write in his profile. He tries out a 'bot' that has automated a swiping app and has an MRI scan to find out whether his brain is equipped for love. 50 members of the public take part in some mini experiments at a date night - and Xand goes on various dates to test whether the algorithm is better than him choosing randomly.


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A religion is a belief system with rituals. The missionary kopimistsamfundet is a religious group centered in Sweden who believe that copying and the sharing of information is the best and most beautiful that is. To have your information copied is a token of appreciation, that someone think you have done something good.

  • * All knowledge to all
  • * The search for knowledge is sacred
  • * The circulation of knowledge is sacred
  • * The act of copying is sacred.