Jacques learns how the World Health Organisation's recognition of obesity as 'an epidemic' managed to create millions of new customers for the weight loss industry. During the late Nineties, the BMI measurements used to clarify the level at which people are considered to be overweight were lowered meaning more people wanting to lose weight.
A religion is a belief system with rituals. The missionary kopimistsamfundet is a religious group centered in Sweden who believe that copying and the sharing of information is the best and most beautiful that is. To have your information copied is a token of appreciation, that someone think you have done something good.