S01E01 Courtyard Bridalwear
AirDate 31 January 12
In this episode, Alex is called in to help a failing family bridalwear business in Kettering, Northamptonshire. Despite remortgaging her home to keep the business afloat, owner Anne Preece is watching the profits fall year on year, and to make matters worse her two daughters Rhiannon and Bethan, who also work in the shop, argue constantly.
Even though most brides are willing to pay over their budget for the dress of their dreams, Courtyard seems unable to turn fittings into sales. Plus the shop itself is tired, dated and overstocked.
Alex works with the family to try to pull the business back from the brink. But this isn't just business - it's personal too. Alex questions the whole family dynamic and forces them all to re-evaluate their positions in the company.
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