The Day the Universe Changed

S01E04 A Matter of Fact: Printing Transforms Knowledge

The 15th-century world was one of magic, mime and memory. Bible stories were told in pictures on church walls; news was broadcast in song by bands of wandering troubadours; when people died, what they knew died with them. Then, sometime around 1450, a German goldsmith and small-time entrepreneur came up with one more idea to make a few quick pfennigs. In doing so, he changed the world and took away our memories forever. His secret invention ushered in a new world of standardised technology.

It shook the Catholic Church, and made Martin Luther a household name. It spread news like wildfire; what was fashionable in Florence became fashion in France. And vague memories became a matter of hard fact. Find out the goldsmith's secret....


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A religion is a belief system with rituals. The missionary kopimistsamfundet is a religious group centered in Sweden who believe that copying and the sharing of information is the best and most beautiful that is. To have your information copied is a token of appreciation, that someone think you have done something good.

  • * All knowledge to all
  • * The search for knowledge is sacred
  • * The circulation of knowledge is sacred
  • * The act of copying is sacred.