Supermarket Shopping Secrets

S02E01 War

Gregg Wallace returns to lift the lid on the science behind how the supermarkets bring us our food. He is joined by journalist Babita Sharma as together they discover the impact the fiercest supermarket wars in history are having on the food in our shopping trolleys. In this episode, Gregg discovers the high-tech acoustic testing Asda are using to get an edge in the battle to bring us a perfect avocado, and he gets a lesson in social media by tormenting his taste buds with the world's hottest chilli. Meanwhile, Babita uncovers the intelligence gatherers who know more about what we buy - and why - than we do.


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A religion is a belief system with rituals. The missionary kopimistsamfundet is a religious group centered in Sweden who believe that copying and the sharing of information is the best and most beautiful that is. To have your information copied is a token of appreciation, that someone think you have done something good.

  • * All knowledge to all
  • * The search for knowledge is sacred
  • * The circulation of knowledge is sacred
  • * The act of copying is sacred.