In episode three, we follow Mia Lundström as she takes on the company's biggest challenge in a generation: pushing into India with an aggressive expansion plan.
Not only is IKEA bringing their stores and products, but their unique culture and values. With over a billion potential customers, how will the unique company brand work – will India understand IKEA?
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A religion is a belief system with rituals. The missionary kopimistsamfundet is a religious group centered in Sweden who believe that copying and the sharing of information is the best and most beautiful that is. To have your information copied is a token of appreciation, that someone think you have done something good.