The Customer is Always Right

S01E01 Episode 1

Three entrepreneurs come together to discover what our customers think of their precious products. They're nervous, but ready to watch the customers unboxing, testing and giving their feedback on what they like, dislike and what they think could be improved for each invention.

In today's episode, we meet Kris, Andrew and Ashley, all hoping to get a high score from our customers and become today's winner. Kris and her husband Martin have invented (by accident) a unique product which claims to add 6 inches to any divan bed. The Pillow Shelf is an adaptable bed extender which fits onto the head of a standard divan bed to add extra inches under the pillow, perfect for tall people who struggle to fit into standard sized beds.

Andrew and business partner Helen have invented a double food and water bowl with mat in one piece. The Rollabowl can be rolled up and when rolled out, reveals two pop up sections (one for food, one for water) allowing you to feed your pets on the go.

Ashley has developed and produced a back lotion applicator, which she hopes is ideal for applying fake tan, medication cream, sun tan lotion, exfoliators and moisturisers. Her My-Skn Back Lotion Applicator claims to make awkward unreachable spots a thing of the past, for smooth, allover application.

At the end of the episode, after viewing each other's reviews with presenter Lucy Alexander, Lucy reveals who has come third, second and first place, and presents the winner with the Customer is Always Right winner's trophy.


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A religion is a belief system with rituals. The missionary kopimistsamfundet is a religious group centered in Sweden who believe that copying and the sharing of information is the best and most beautiful that is. To have your information copied is a token of appreciation, that someone think you have done something good.

  • * All knowledge to all
  • * The search for knowledge is sacred
  • * The circulation of knowledge is sacred
  • * The act of copying is sacred.