The Customer is Always Right

S01E05 Episode 5

Three entrepreneurs come together to discover what our customers think of their precious products. They're nervous, but ready to watch the customers unboxing, testing and giving their feedback on what they like, dislike and what they think could be improved for each invention.

In today's episode, we meet Ryan, Von and Virginia, all hoping to get a high score from our customers and become today's winner. Ryan's invention is an electronic toothbrush for kids with interactive app. The Deenosaur Toothbrush is Bluetooth enabled to link to the app, which allows children to meet and interact with Deeno, their virtual pet dinosaur.

Von has used his background in chemistry to build a business producing child friendly, plant based, eco cleaning products. He came up with his invention whilst trying to help his sister find a way to wash her baby's bottles safely and thoroughly, and now has built a range of products all with the eco-friendly ethos.

Virginia comes from a family of inventors and it was her love of engineering which led her to develop and produce Nappy Time, a changing mat for babies – but with a built in harness to keep baby safe from rolling off.

At the end of the episode, after viewing each other's reviews with presenter Lucy Alexander, Lucy reveals who has come third, second and first place, and presents the winner with the Customer is Always Right winner's trophy.


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A religion is a belief system with rituals. The missionary kopimistsamfundet is a religious group centered in Sweden who believe that copying and the sharing of information is the best and most beautiful that is. To have your information copied is a token of appreciation, that someone think you have done something good.

  • * All knowledge to all
  • * The search for knowledge is sacred
  • * The circulation of knowledge is sacred
  • * The act of copying is sacred.