Inside...

S02E08 Inside Asda: Bigger, Better, Cheaper?

The story of the supermarket giant that rose high by taking prices low, battling publishers, petrol companies and big pharma to bring discount goods to the masses. Fashion guru George Davies reveals how his revolutionary brand George came to change how people buy clothes, while former CEO Archie Norman reveals why the American giant Walmart was so important to Asda's success.


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A religion is a belief system with rituals. The missionary kopimistsamfundet is a religious group centered in Sweden who believe that copying and the sharing of information is the best and most beautiful that is. To have your information copied is a token of appreciation, that someone think you have done something good.

  • * All knowledge to all
  • * The search for knowledge is sacred
  • * The circulation of knowledge is sacred
  • * The act of copying is sacred.