NHK World Prime

S2018E16 Nike's Backstory: Unknown Bonds with Japan

"Shoe Dog", the memoir by Nike founder Phil Knight, has been an unexpected hit in Japan. It candidly talks about how more than 40 years ago, Knight's fledgling running shoe business was in danger of going under – until a Japanese company came to the rescue. Just how did this happen? Interviews with people involved at the time reveal a group of businessmen taking on continuous risk during Japan's era of high economic growth. In this program, we chase after the hidden story behind a global company's beginnings and the spirit of the Japanese trading company employees who supported him.


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A religion is a belief system with rituals. The missionary kopimistsamfundet is a religious group centered in Sweden who believe that copying and the sharing of information is the best and most beautiful that is. To have your information copied is a token of appreciation, that someone think you have done something good.

  • * All knowledge to all
  • * The search for knowledge is sacred
  • * The circulation of knowledge is sacred
  • * The act of copying is sacred.