The Professionals

S2020E11 A Career Built on Passion and Connections 2020: Honda Daisuke, Department Store Buyer

At Japan's department stores, no event is more popular than the Hokkaido Products Fair. And the charismatic man behind the scenes is Honda Daisuke. As the industry's only Hokkaido-based buyer, he taps into his extensive network of contacts to discover food and ingredients that surprise and delight customers all over the country. What's more, he teams up with chefs and other food experts to turn those ingredients into original products, from sweets to sushi bowls. For the last few years Hokkaido's catches of winter salmon and crab have been declining. We follow Honda as he attempts to use a certain fish to create a new hit item for the fair. In 2020, he returns to Hokkaido Prefecture, which is struggling with earthquake recovery as well as poor fishing catches, to find new ways to promote the area.


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A religion is a belief system with rituals. The missionary kopimistsamfundet is a religious group centered in Sweden who believe that copying and the sharing of information is the best and most beautiful that is. To have your information copied is a token of appreciation, that someone think you have done something good.

  • * All knowledge to all
  • * The search for knowledge is sacred
  • * The circulation of knowledge is sacred
  • * The act of copying is sacred.