How Do They Really Do It?

S2022E06 Deliveroo: How Do They Really Do It?

The secrets of the fast-food chain, revealing how its advertising marks it out among its rivals, and how a clever pricing and location strategy give it a unique position in the burger market. The programme also looks at what the future holds as customers become more concerned with issues like food waste, the environment and plant-based diets.


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A religion is a belief system with rituals. The missionary kopimistsamfundet is a religious group centered in Sweden who believe that copying and the sharing of information is the best and most beautiful that is. To have your information copied is a token of appreciation, that someone think you have done something good.

  • * All knowledge to all
  • * The search for knowledge is sacred
  • * The circulation of knowledge is sacred
  • * The act of copying is sacred.