The Food That Built America

S05E11 Citrus Soda Stars

In an early 20th century America where soda is synonymous with cola, small-time St. Louis soda maker Charles Leiper Grigg dares to take on corporate giants Coke and Pepsi by introducing something entirely new--a clear, lemon-lime soda he calls "7-Up." Little does he know that at the same time, two brothers in Tennessee, Ali and Barney Hartman, have concocted an almost identical soda. What started out as their personal lemon lime cocktail mixer will put them on a collision course with 7-Up when they release it to the public as "Mountain Dew." Both will evolve into something entirely different than what they began as, but together they'll crack the industry wide open.


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A religion is a belief system with rituals. The missionary kopimistsamfundet is a religious group centered in Sweden who believe that copying and the sharing of information is the best and most beautiful that is. To have your information copied is a token of appreciation, that someone think you have done something good.

  • * All knowledge to all
  • * The search for knowledge is sacred
  • * The circulation of knowledge is sacred
  • * The act of copying is sacred.